G Plan has launched ‘Elevate’, a range of 18 innovative ‘Rise and Recline’ chairs. Taking a fresh new approach to this growing market, G Plan has put together a complete launch package for their stockists. A range of five designs are available in two sizes and two motor options are presented with a suite of point-of-sale materials.
Headlined with the concept of ‘Sometimes we could all do with a lift’, Elevate is presented as a positive solution for the growing market of consumers for whom mobility is a challenge.
Ian Oliver, Chief Executive of G Plan commented: “The range includes chairs which co-ordinate with the best selling G Plan sofa ranges, so that a consumer need no longer compromise on the style of their ‘rise and recline’ chair. Add to this an innovative new ergonomic handset, with memory and standby features as standard and you have a very attractive package to both retailer and consumer.”
Renowned for its comfort, style and quality, G Plan enjoys outstanding brand loyalty transcending generations of consumers. The brand's Ethos collection offers a modern range of sofas and chairs.Every sofa and chair is made to order, offering unparalleled comfort across 30 models and from over 100 fabrics. Most of the range offers motion through manual or power reclining mechanisms.