"SBI has rapidly transformed into a brand-led business. Today over 90 percent of our range is branded. We aim to build on our success by growing and investing in our brands, to support our customers and to increase shareholder value".
Scott Malvenan, Group Chief Executive
Strategy
SBI's principle aim is to rapidly grow our key brands:
We plan to do this by providing retailers and consumers with high quality, desirable products achieved through innovative design and great craftsmanship, supported by effective brand marketing.
We will continue to invest in the business to support growth, operational excellence and outstanding product development teams. Our commercial teams aim to inspire our customers and deliver a first rate service.
By building on the established success of our Duresta brand overseas, we plan to internationalise our Parker Knoll brand.
